Life Simplified, Future Amplified.
The world’s first digital ecosystem uniting wardrobes, laundries, recyclers, designers, and governments to build a traceable textile circular economy.
From your wardrobe to the world — live sustainably, earn rewards, and help the planet breathe easier.
Transform Your Wardrobe, Step-By-Step
Create a smart catalogue of your clothes
Upload photos of your clothes, tag them by type, and add details like color and brand to keep your wardrobe organized. Mix and match pieces to style outfits explore personalized wardrobe insights-all in one place.
Extend garment life through hygiene-certified care
Manage your laundry business end-to-end with digital order handling, workflow automation, item-level tracking, billing, and dispatch – all in a single, streamlined dashboard.
Sell or donate unused items.
Buy and sell gently used fashion pieces through a curated, quality-checked marketplace that extends garment life and promotes circular wardrobe habits.
A digital bridge between users and certified stylists or fashion advisors.
Connect instantly with professional stylists who help you choose outfits, build looks, and refine your personal style. Chat one-on-one, get real-time advice, and discover how to make the most of your wardrobe.
Immersive online gallery for showcasing sustainable designs.
A digital showcase space where fashion designers can present their collections and connect with customers. Explore curated designer galleries, discover new talent, and experience fashion in an interactive, online format.
Exchange post-consumer textile waste for rewards.
Give away old or unusable clothes for responsible recycling and earn rewards in return. A simple way to clean your wardrobe while supporting eco-friendly disposal.
QR/RFID-based recycling supply chain.
Track every garment through each stage – whether it is pickup, cleaning, processing, or recycling – with technology-backed transparency that builds trust and accountability.
Transform waste reduction into measurable climate impact.
Earn and track carbon credits for choosing sustainable actions like recycling, repairing, or reusing garments – helping you reduce your environmental footprint.
Sustainable Wardrobe Habits
Adopt mindful fashion habits – from recycling and repairing to reusing and reselling – to reduce waste and support a circular, eco-conscious wardrobe ecosystem.
Stakeholders
A platform that works for everyone.
Consumers
Simplified life, sustainable choices.
Vendors
Digital tools for growth and hygiene certification.
Recyclers
Segregated, traceable feedstock.
Designers
New revenue streams via digital exhibitions.
Government
Real-time EPR and GCP reporting data.
Our Philosophy
“Sustainability is not an industry — it’s a lifestyle.”
O’terri redefines fashion and lifestyle through technology, data, and purpose. Every garment gets a digital identity, every action earns a green impact, and every user becomes part of a sustainable movement.
2.5k+
Over 2500 liters of water saved and 6.8kg of CO₂ emissions prevented.
With every recycled garment, O’terri users are driving India’s first measurable textile sustainability index.
The New Circular Lifestyle
Care smarter
Book eco-laundry pickup.
Reuse wisely
Sell or donate through Preloved Marketplace.
Recycle easily
Schedule free rider pickup and earn laundry discounts.
Impact globally
Contribute to verified carbon savings and green credits.
Global Alignment
OTERRi’s data architecture is fully aligned with EU DPP and EPR frameworks, making it the first consumer-facing platform capable of supporting brand-level global traceability requirements.
Frequently Asked Questions
What is OTERRi?
OTERRi is a digital circular-lifestyle platform that connects wardrobes, laundries, recyclers, and fashion brands in one verified ecosystem for sustainability and rewards.
How does OTERRi work?
You can digitize your wardrobe, book laundry services, resell or recycle unused clothes, and earn discounts and green credits — all through a single app.
Is OTERRi available in my city?
Yes, currently active in Mumbai, Delhi NCR, Pune, Bangalore, and Hyderabad — expanding soon to Chennai, Ahmedabad, and Dubai.
How do I start using OTERRi?
Download the OTERRi App → Register → Digitize your wardrobe → Schedule laundry or recycling pickup.
What does OTERRi stand for?
OTERRi represents Ownership + Territory + Responsibility.
It signifies your personal responsibility zone in the planet’s sustainability network — powered by technology and verified data.
What makes OTERRi different from other laundry or resale apps?
OTERRi integrates technology, transparency, and sustainability: every order is trackable, every vendor verified, and every action rewarded with measurable environmental impact.